Privacy Policy

Last Updated: September 2, 2026

Neely Wine (“Neely,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit neelywine.com (the “Site”), purchase wine, join our Club, make a reservation, subscribe to communications, contact us, or otherwise interact with us.

Information We Collect

Depending on how you interact with Neely Wine, we may collect information such as:

  • Name

  • Email address

  • Telephone number

  • Billing and shipping address

  • Date of birth or age-related information when necessary to verify legal drinking age

  • Order and transaction history

  • Club membership information

  • Reservation and event information

  • Communications and inquiries you send to us

  • Payment and transaction information

  • Device, browser, IP address, and website usage information

  • Marketing and communication preferences

Payment card information may be processed directly by third-party payment providers rather than stored by Neely Wine.

How We Collect Information

We may collect information:

  • Directly from you when you make a purchase, join the Club, make a reservation, submit a form, subscribe to communications, attend an event, or contact us;

  • Automatically when you visit or interact with our Site, including through cookies and similar technologies; and

  • From service providers and business partners that help us provide our services.

How We Use Information

We may use personal information to:

  • Process and fulfill wine purchases;

  • Manage Club memberships and releases;

  • Coordinate shipping, delivery, and order pickup;

  • Manage tasting, event, and private gathering reservations;

  • Communicate with you regarding purchases, memberships, reservations, events, or inquiries;

  • Send newsletters, event announcements, release information, and other marketing communications when permitted;

  • Operate, maintain, secure, and improve our Site;

  • Understand how visitors use our Site;

  • Detect and prevent fraud, misuse, or security incidents;

  • Comply with legal and regulatory obligations; and

  • Protect the rights, property, and safety of Neely Wine, our customers, and others.

Cookies and Similar Technologies

Our Site and third-party service providers may use cookies, pixels, analytics technologies, and similar tools to operate the Site, remember preferences, understand Site usage, and improve the visitor experience.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of portions of the Site.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.

How We Disclose Information

We may disclose personal information to service providers that perform functions on our behalf, including providers supporting:

  • Website hosting and ecommerce;

  • Payment processing;

  • Order fulfillment and shipping;

  • Club administration;

  • Reservations and events;

  • Email and marketing communications;

  • Website analytics;

  • Information technology and security; and

  • Professional services.

We may also disclose information when required by law, to protect our legal rights, in connection with a business transaction, or with your direction or consent.

We do not sell personal information for monetary compensation.

Email Communications

If you subscribe to our mailing list or otherwise consent to receive marketing communications, we may send you information about wine releases, events, experiences, and other Neely Wine news.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the communication. You may still receive transactional or service-related messages regarding purchases, Club membership, reservations, or other interactions with us.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, maintain appropriate business records, and enforce our agreements.

Your Privacy Choices and Rights

Depending on where you reside and the laws applicable to Neely Wine, you may have rights regarding your personal information, which may include the right to:

  • Request information about personal information we collect, use, or disclose;

  • Request access to personal information;

  • Request correction of inaccurate personal information;

  • Request deletion of certain personal information;

  • Opt out of certain uses or disclosures of personal information; and

  • Exercise applicable privacy rights without unlawful discrimination.

Certain exceptions may apply, including where information must be retained to complete a transaction, maintain membership or business records, detect security incidents, or comply with legal obligations.

To make a privacy-related request, please contact us using the information below. We may need to verify your identity before completing certain requests.

California Residents

California residents may have additional rights under California privacy laws. Where those laws apply to Neely Wine, we will honor applicable rights regarding access, correction, deletion, and certain uses or disclosures of personal information.

Neely Wine does not discriminate against individuals for exercising applicable privacy rights.

Children’s Privacy

Our Site and alcoholic beverage offerings are intended for adults of legal drinking age and are not directed to children. We do not knowingly collect personal information from children through the Site.

Third-Party Websites and Services

Our Site may link to or integrate with third-party websites and services. Their privacy practices are governed by their own privacy policies, and we encourage you to review those policies when using third-party services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, or legal obligations. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

For questions about this Privacy Policy or our privacy practices, or to submit a privacy-related request, please contact:

Neely Wine
575 Portola Road
Portola Valley, CA 94028
lucy@neelywine.com
650.206.3038